Tietex Identity / Logo
Simplification is key with Brand or Company Identification. This re-design for Tietex demonstrates that role for its primary logo.
Recognition, not explanation is the purpose of successful logos because they communicate identity quickly, remain memorable, and work across many contexts—all of which are enhanced by simplicity.
I designed the original logo which makes me painfully aware of what was needed at the time of the re-design. A simplified logo increases versatility and supports timelessness so it remains relevant for decades.
